Blogs

LinkedIn Beats Twitter and Facebook In Lead Generation

By Elise Rappoport - Posted on 30 March 2012

LinkedIn, compared to Facebook and Twitter, is 277% more effective than the two social media giants when it comes to generating marketing leads, according to recent reports. more>

0 comments | Subjects: Lead Generation, Social Media, B2B

Lead Generation & Telemarketing

By Elise Rappoport - Posted on 22 March 2012

Some companies and businesses nowadays try their best to find out the ins and the outs of various marketing tactics. more>

0 comments | Subjects: Lead Generation, Opinion

Love Every Lead

By Elise Rappoport - Posted on 16 March 2012

It’s very clear that marketers can now generate, score and nurture leads to a level that was not possible just a few years ago. However many companies fail to convert this breakthrough into success as measured in terms of pipeline created. The reason that many companies fail to exploit their demand generation success is that they fail to implement strong structures and process to manage the final piece of the marketing funnel. more>

0 comments | Subjects: Lead Quality, Demand Generation, Lead Nurturing

Software Can Deliver Leads

By Elise Rappoport - Posted on 8 March 2012

The one positive undeniable fact that each and every networking marketing expert is aware of is that prospective customers will be the most crucial part of a small business, but we want prospective customers that will turn a profit. more>

0 comments | Subjects: Lead Generation, Campaign Planning, Software

Outsourcing Lead Generation

By Elise Rappoport - Posted on 1 March 2012

According to research, 31% of professional services firms contract outside help for at least part of their online marketing efforts. Additionally, 66% of firms plan on increasing their online marketing spending within the next year. more>

0 comments | Subjects: Lead Generation, Agency, Best Practice

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