Blogs by Elise Rappoport

LinkedIn Beats Twitter and Facebook In Lead Generation

By Elise Rappoport - Posted on 30 March 2012

LinkedIn, compared to Facebook and Twitter, is 277% more effective than the two social media giants when it comes to generating marketing leads, according to recent reports. more>

0 comments | Subjects: Lead Generation, Social Media, B2B

Lead Generation & Telemarketing

By Elise Rappoport - Posted on 22 March 2012

Some companies and businesses nowadays try their best to find out the ins and the outs of various marketing tactics. more>

0 comments | Subjects: Lead Generation, Opinion

Love Every Lead

By Elise Rappoport - Posted on 16 March 2012

It’s very clear that marketers can now generate, score and nurture leads to a level that was not possible just a few years ago. However many companies fail to convert this breakthrough into success as measured in terms of pipeline created. The reason that many companies fail to exploit their demand generation success is that they fail to implement strong structures and process to manage the final piece of the marketing funnel. more>

0 comments | Subjects: Lead Quality, Demand Generation, Lead Nurturing

Software Can Deliver Leads

By Elise Rappoport - Posted on 8 March 2012

The one positive undeniable fact that each and every networking marketing expert is aware of is that prospective customers will be the most crucial part of a small business, but we want prospective customers that will turn a profit. more>

0 comments | Subjects: Lead Generation, Campaign Planning, Software

Outsourcing Lead Generation

By Elise Rappoport - Posted on 1 March 2012

According to research, 31% of professional services firms contract outside help for at least part of their online marketing efforts. Additionally, 66% of firms plan on increasing their online marketing spending within the next year. more>

0 comments | Subjects: Lead Generation, Agency, Best Practice

Is Lead Quality a Gimmick?

By Elise Rappoport - Posted on 24 February 2012

Certainly you can scrub and append data to improve the contact and maybe even segmentation, but are you really improving the quality? more>

0 comments | Subjects: Lead Quality, Data, Management Software

Not Generating Leads?

By Elise Rappoport - Posted on 17 February 2012

Attracting lots of untargeted web traffic that doesn’t convert to leads… or at least not at the rate you want it to? We’ve all been there. In fact, you may be surprised to find out that lead generation is one of the major challenges technology companies we’ve worked with have had to overcome. more>

0 comments | Subjects: Lead Generation, Best Practice, Campaign Planning

Chasing to Creating Customers

By Elise Rappoport - Posted on 17 February 2012

Few things have caused more disruption for business marketers and business media than the changing nature of demand generation. Email, the Internet and social media have enabled drastic new ways to generate demand and engage with customers and prospects. more>

0 comments | Subjects: Lead Generation, Customer Acquisition, B2B

Do You Need a Reality Check Regarding Your Lead Generation Software?

By Elise Rappoport - Posted on 2 February 2012

Do any of us have the Midas Touch? Online lead generation software is the essential technique that we can use. This is our world and it is pure gold....maybe? more>

0 comments | Subjects: Lead Generation, Strategy, Software

The Darker Past of Online Lead Generation

By Elise Rappoport - Posted on 25 January 2012

To start with, about ten years ago, online lead generation attained a horrible standing as a result of dodgy entrepreneurs which accumulated potential buyers to exchange. These individuals constructed bogus promises and collected qualified prospects under false pretenses. It absolutely was really the making money tiny market for most people until... more>

1 comments | Subjects: Lead Generation, Lead Quality, Government

Finding Industry Targeted Leads

By Elise Rappoport - Posted on 19 January 2012

The quest to improve lead quality is an ongoing campaign for digital marketers because they want to ensure they are targeting the most relevant consumers. Jonathan Erwin, Managing Director of internet marketing company Aspect Web Media, has pioneered methods of generating validated data to produce high quality leads in multiple markets using incentivised data capture websites. Here he looks at the advantages of such a service. more>

0 comments | Subjects: Lead Generation, Industry Targeted, Data

Blogging for Leads

By Elise Rappoport - Posted on 13 January 2012

In the early days blogs were looked upon as silly, however early adopters learned to turn them into tools for search engine marketing. Now though, blogs have become much more. more>

0 comments | Subjects: Lead Generation, Social Media, Strategy

What Galileo Can Teach Marketers About Lead Generation

By Elise Rappoport - Posted on 11 January 2012

Inspired by Galileo (the father of modern science), here are five lead generation experimentation ideas for your B2B marketing. more>

0 comments | Subjects: Lead Generation, B2B, Best Practice

Mobile Lead Generation

By Elise Rappoport - Posted on 5 January 2012

You want to increase ROI and acquire leads? You have to put your website not only on people’s monitors but should appear on their smartphones as well. more>

0 comments | Subjects: Mobile, Lead Generation, Strategy

Customer Loyalty Through Demand & Lead Generation

By Elise Rappoport - Posted on 4 January 2012

Both demand and lead generation tactics are designed to increase awareness and sales, thus boosting the company’s profitability. more>

1 comments | Subjects: Lead Generation, Demand Generation, Social Media

Make Festive Marketing Exciting!

By Elise Rappoport - Posted on 8 December 2011

Focus on new and exciting things when developing online marketing strategies for the upcoming festive period, whilst ensuring you're not faced with too many tasks. more>

0 comments | Subjects: IAB UK, Consumer Behaviour, Advertising

Scapegoat or Valid Lead?

By Elise Rappoport - Posted on 2 December 2011

In general, the ability to return leads is a safe guard put in place by lead sellers, or demanded by lead buyers, that allows for a certain level of leeway when paying for “leads”. more>

0 comments | Subjects: Lead Buying, Lead Generation, Validation

10 steps to OLG heaven?

By Elise Rappoport - Posted on 24 November 2011

From Amit Kotecha, Senior Programme Executive, IAB and Richard Pollin, Head of Lead Generation, Unanimis. more>

0 comments | Subjects: Lead Generation, Best Practice, IAB UK

OLG and Business Growth

By Elise Rappoport - Posted on 17 November 2011

OLG directly affects your sales and marketing activites, so how can marketing and OLG work together to control business growth? more>

0 comments | Subjects: Lead Generation, Lead Nurturing, Business Growth

IAB: Be More Creative On Mobile

By Elise Rappoport - Posted on 8 November 2011

The IAB has urged advertisers to be more creative in their approach to mobile advertising and shed the "one size fits all" approach for more integrated strategies. more>

0 comments | Subjects: Strategy, IAB UK, Mobile Advertising

Want Credibility, Marketers?

By Elise Rappoport - Posted on 3 November 2011

It's time for marketing's role to evolve. This role must include more than just outbound lead generation; it must also include some responsibility for the lead lifecycle. Marketing must begin to take more responsibility for providing not just leads, but "sales ready" leads. For marketers to gain the credibility they deserve, they need to take some responsibility for revenue and profit as well. more>

0 comments | Subjects: Strategy, Marketing Budgets, Opinion, Lead Lifecycle

Performance Driven Lead Nurturing

By Elise Rappoport - Posted on 12 October 2011

The idea of reaching out to “hot leads” by e-mail, SMS or social media is not new. The idea of reaching out to them with an inside sales call is old as the hills. What’s new is automating this process in order to reduce the number of missed opportunities and compressing the overall sales cycle. more>

0 comments | Subjects: Lead Nurturing, Lead Conversion, Performance Marketing

Turn Your Blog into a Lead Machine

By Elise Rappoport - Posted on 13 September 2011

Sometimes when I hear companies talking about creating a "machine" for their lead-generation efforts, I think about Dr. Seuss. Specifically, I think about all the fantastical and imaginative machines he created in his 46 children's books--like the Super-Axe-Hacker, the Utterly Sputter and (my favorite) the Eight-Nozzled Elephant-Toted Boom Blitz, a mighty machine that rapidly fires explosive sour-cherry stones more>

0 comments | Subjects: Lead Generation, Social Media, Best Practice, Opinion

Online Lead Generation Agency?

By Elise Rappoport - Posted on 6 September 2011

What role do Online Lead Gen (OLG) agencies have to play in the future of performance marketing? The main function of an lead gen. agency is media buying. However with online lead gen being a shared risk model between publisher and advertiser it is not as straightforward as CPM or CPA marketing. more>

1 comments | Subjects: Lead Generation, Performance Marketing, publishers, Agencies

Ad-Tech London: Lead Gen takeover?

By Elise Rappoport - Posted on 12 August 2011

Signing up for Ad-Tech London this September I came across a perfect illustration of how lead generation continues to influence ever more areas of modern marketing. more>

0 comments | Subjects: Lead Generation, Advertising, affiliates, Customer Acquisiton

Six Flavours of Lead Nurturing to Cap Off the Summer

By Elise Rappoport - Posted on 10 August 2011

How do you manage your interactions with customers and prospects after the initial touch? Here are six types of nurturing programs you can use to advance your customers and prospects to the next stage. more>

0 comments | Subjects: Lead Generation, Lead Nurturing, Campaign Planning, Brand

10 Steps to Use Social Media for B2B Lead Generation

By Elise Rappoport - Posted on 2 August 2011

Generating leads is what B2B marketing is all about. Luckily, social marketing has demonstrated measurable power in support of that goal and many B2B marketers use it that way. Is it possible to get more leads without blatant self-promotion or ruining your online reputation? more>

0 comments | Subjects: Lead Generation, Strategy, Campaign Planning, B2B, Social Media

Why Lead Generation Offers Matter

By Elise Rappoport - Posted on 27 July 2011

When it comes to marketing effectiveness, a relevant, targeted offer to the right prospect can be the most important part of lead generation. more>

0 comments | Subjects: Lead Generation, Strategy, Campaign Planning, Best Practice

5 Signs You’re Throwing Leads in the Trash

By Elise Rappoport - Posted on 18 July 2011

What I’ve learned the last 10 years of working with entrepreneurial small businesses is that this savvy group of marketers cares about three things: getting more customers, increasing sales and saving time. more>

0 comments | Subjects: Lead Generation, Strategy, Incentivisation, Lead Tracking

Who are these people?

By Elise Rappoport - Posted on 14 July 2011

Often, when I’m demonstrating the range of media available for Lead Gen campaigns to a prospective client, in particular the co-registration forms on some websites, the client will lean back in their chair with a quizzical look on their face and ask “Who on earth are these people?” more>

0 comments | Subjects: Co-registration, Consumer Behaviour, Lead Generation, Advertising

Consumer Privacy - Lead Gen Killer?

By Elise Rappoport - Posted on 6 July 2011

The UK appears to be buckling under the relentless strain of the heavy media coverage of consumer privacy these days. From super-injuncted kiss and tell stories and phone hacking scandals to Facebook's bizzare idea's on acceptable use of consumer data. more>

0 comments | Subjects: Lead Generation, Consumer Behaviour, Data, Privacy, Social Media

The Good, The Bad and The Ugly

By Elise Rappoport - Posted on 27 April 2011

There seems to be some confusion in the online lead gen. community regarding the best way to use incentives to drive traffic to a website or lead gen. advert. In an ideal world consumers would visit your site or click your ad because they love your brand and want to buy your products... more>

0 comments | Subjects: Consumer Behaviour, Incentivisation, Lead Generation, Brand, Strategy

The Rise of the Reg Wall

By Elise Rappoport - Posted on 19 April 2011

A new term is sweeping through affiliates and publisher land recently. There has been much hype surrounding the Times Pay-Wall with other major newspaper content brands already queuing up similar paid content walls. more>

0 comments | Subjects: Lead Generation, affiliates, publishers, Advertising, Opinion