Blogs by Justin Rees
What is Lead Quality?
By Justin Rees - Posted on 10 August 2011
Whether you are buying media to generate leads or buying leads to generate sales, the metric of success is return on investment. As long as you meet your campaign objectives is there any need to discuss the more abstract concept of lead quality? more>
0 comments | Subjects: Lead Generation, Lead Quality, Campaign Planning, Advertising
5 Lead Gen Top Tips for Advertisers
By Justin Rees - Posted on 23 May 2011
Online lead generation can be an incredibly powerful tool for advertisers to fuel their sales pipelines but just “buying leads” won’t guarantee a Return on Investment (ROI). more>
0 comments | Subjects: Lead Generation, Strategy, Best Practice, Campaign Planning, Advertising
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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