Blogs from April 2011
The Good, The Bad and The Ugly
By Elise Rappoport - Posted on 27 April 2011
There seems to be some confusion in the online lead gen. community regarding the best way to use incentives to drive traffic to a website or lead gen. advert. In an ideal world consumers would visit your site or click your ad because they love your brand and want to buy your products... more>
0 comments | Subjects: Consumer Behaviour, Incentivisation, Lead Generation, Brand, Strategy
Cookies? Tasty or tart?
By Mark Roy - Posted on 20 April 2011
It is an accepted fact that each Euro member state interprets the central legislation in their own way however, the somewhat protectionist position being taken by both UK Parliament and the ICO is in my view counter productive to relationships with consumers. more>
0 comments | Subjects: Data, Opinion, Government, Best Practice
The Rise of the Reg Wall
By Elise Rappoport - Posted on 19 April 2011
A new term is sweeping through affiliates and publisher land recently. There has been much hype surrounding the Times Pay-Wall with other major newspaper content brands already queuing up similar paid content walls. more>
0 comments | Subjects: Lead Generation, affiliates, publishers, Advertising, Opinion
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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