Blogs from May 2011
5 Lead Gen Top Tips for Advertisers
By Justin Rees - Posted on 23 May 2011
Online lead generation can be an incredibly powerful tool for advertisers to fuel their sales pipelines but just “buying leads” won’t guarantee a Return on Investment (ROI). more>
0 comments | Subjects: Lead Generation, Strategy, Best Practice, Campaign Planning, Advertising
Lead Gen Gets ‘the nod’
By Peter Gowrie-Smith - Posted on 19 May 2011
Here at Magnetise we've ploughed years of R&D into developing our proprietary technology platform. We took a view early on that devoting resource to this, rather than early sales, would give us the strongest foundation and our clients the best possible solution in the long term. more>
0 comments | Subjects: Technology, Lead Generation, Strategy, Campaign Planning, lead intelligence
Facebook ‘threatens permissions’
By Trine Buus - Posted on 11 May 2011
Unclear request-for-permission rules on social media platforms like Facebook are rapidly transforming the way users allow companies access to their data. This is game changing if you're looking to acquire new customers on the web. more>
0 comments | Subjects: Lead Generation, Data, Advertising, Social Media, Best Practice
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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