Blogs from July 2011

Why Lead Generation Offers Matter

By Elise Rappoport - Posted on 27 July 2011

When it comes to marketing effectiveness, a relevant, targeted offer to the right prospect can be the most important part of lead generation. more>

0 comments | Subjects: Lead Generation, Strategy, Campaign Planning, Best Practice

5 Signs You’re Throwing Leads in the Trash

By Elise Rappoport - Posted on 18 July 2011

What I’ve learned the last 10 years of working with entrepreneurial small businesses is that this savvy group of marketers cares about three things: getting more customers, increasing sales and saving time. more>

0 comments | Subjects: Lead Generation, Strategy, Incentivisation, Lead Tracking

Who are these people?

By Elise Rappoport - Posted on 14 July 2011

Often, when I’m demonstrating the range of media available for Lead Gen campaigns to a prospective client, in particular the co-registration forms on some websites, the client will lean back in their chair with a quizzical look on their face and ask “Who on earth are these people?” more>

0 comments | Subjects: Co-registration, Consumer Behaviour, Lead Generation, Advertising

Consumer Privacy - Lead Gen Killer?

By Elise Rappoport - Posted on 6 July 2011

The UK appears to be buckling under the relentless strain of the heavy media coverage of consumer privacy these days. From super-injuncted kiss and tell stories and phone hacking scandals to Facebook's bizzare idea's on acceptable use of consumer data. more>

0 comments | Subjects: Lead Generation, Consumer Behaviour, Data, Privacy, Social Media