Blogs from August 2011

Hey, what’s going on?

By Trine Buus - Posted on 16 August 2011

This month the upcoming agenda for the IAB Lead Gen Council includes details of our open discussion events, our stance on the ongoing Cookie debate and we release new market research... more>

1 comments | Subjects: Lead Generation, Best Practice, IAB

Ad-Tech London: Lead Gen takeover?

By Elise Rappoport - Posted on 12 August 2011

Signing up for Ad-Tech London this September I came across a perfect illustration of how lead generation continues to influence ever more areas of modern marketing. more>

0 comments | Subjects: Lead Generation, Advertising, affiliates, Customer Acquisiton

Six Flavours of Lead Nurturing to Cap Off the Summer

By Elise Rappoport - Posted on 10 August 2011

How do you manage your interactions with customers and prospects after the initial touch? Here are six types of nurturing programs you can use to advance your customers and prospects to the next stage. more>

0 comments | Subjects: Lead Generation, Lead Nurturing, Campaign Planning, Brand

What is Lead Quality?

By Justin Rees - Posted on 10 August 2011

Whether you are buying media to generate leads or buying leads to generate sales, the metric of success is return on investment. As long as you meet your campaign objectives is there any need to discuss the more abstract concept of lead quality? more>

0 comments | Subjects: Lead Generation, Lead Quality, Campaign Planning, Advertising

10 Steps to Use Social Media for B2B Lead Generation

By Elise Rappoport - Posted on 2 August 2011

Generating leads is what B2B marketing is all about. Luckily, social marketing has demonstrated measurable power in support of that goal and many B2B marketers use it that way. Is it possible to get more leads without blatant self-promotion or ruining your online reputation? more>

0 comments | Subjects: Lead Generation, Strategy, Campaign Planning, B2B, Social Media