Blogs from September 2011
Too Much Choice? Being Creative… Effectively
By Stuart Coe - Posted on 29 September 2011
Why are a lot of good ideas together, not as good as one good idea? And how can a designer feel free to expand their creaitivity while narrowing the focus? more>
0 comments | Subjects: Campaign Planning, Creative, Advertising
Turn Your Blog into a Lead Machine
By Elise Rappoport - Posted on 13 September 2011
Sometimes when I hear companies talking about creating a "machine" for their lead-generation efforts, I think about Dr. Seuss. Specifically, I think about all the fantastical and imaginative machines he created in his 46 children's books--like the Super-Axe-Hacker, the Utterly Sputter and (my favorite) the Eight-Nozzled Elephant-Toted Boom Blitz, a mighty machine that rapidly fires explosive sour-cherry stones more>
0 comments | Subjects: Lead Generation, Social Media, Best Practice, Opinion
Online Lead Generation Agency?
By Elise Rappoport - Posted on 6 September 2011
What role do Online Lead Gen (OLG) agencies have to play in the future of performance marketing? The main function of an lead gen. agency is media buying. However with online lead gen being a shared risk model between publisher and advertiser it is not as straightforward as CPM or CPA marketing. more>
1 comments | Subjects: Lead Generation, Performance Marketing, publishers, Agencies
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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