Blogs from January 2012

The Darker Past of Online Lead Generation

By Elise Rappoport - Posted on 25 January 2012

To start with, about ten years ago, online lead generation attained a horrible standing as a result of dodgy entrepreneurs which accumulated potential buyers to exchange. These individuals constructed bogus promises and collected qualified prospects under false pretenses. It absolutely was really the making money tiny market for most people until... more>

1 comments | Subjects: Lead Generation, Lead Quality, Government

Finding Industry Targeted Leads

By Elise Rappoport - Posted on 19 January 2012

The quest to improve lead quality is an ongoing campaign for digital marketers because they want to ensure they are targeting the most relevant consumers. Jonathan Erwin, Managing Director of internet marketing company Aspect Web Media, has pioneered methods of generating validated data to produce high quality leads in multiple markets using incentivised data capture websites. Here he looks at the advantages of such a service. more>

0 comments | Subjects: Lead Generation, Industry Targeted, Data

Blogging for Leads

By Elise Rappoport - Posted on 13 January 2012

In the early days blogs were looked upon as silly, however early adopters learned to turn them into tools for search engine marketing. Now though, blogs have become much more. more>

0 comments | Subjects: Lead Generation, Social Media, Strategy

What Galileo Can Teach Marketers About Lead Generation

By Elise Rappoport - Posted on 11 January 2012

Inspired by Galileo (the father of modern science), here are five lead generation experimentation ideas for your B2B marketing. more>

0 comments | Subjects: Lead Generation, B2B, Best Practice

Mobile Lead Generation

By Elise Rappoport - Posted on 5 January 2012

You want to increase ROI and acquire leads? You have to put your website not only on people’s monitors but should appear on their smartphones as well. more>

0 comments | Subjects: Mobile, Lead Generation, Strategy