Blogs about Advertising

Make Festive Marketing Exciting!

By Elise Rappoport - Posted on 8 December 2011

Focus on new and exciting things when developing online marketing strategies for the upcoming festive period, whilst ensuring you're not faced with too many tasks. more>

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Too Much Choice? Being Creative… Effectively

By Stuart Coe - Posted on 29 September 2011

Why are a lot of good ideas together, not as good as one good idea? And how can a designer feel free to expand their creaitivity while narrowing the focus? more>

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Ad-Tech London: Lead Gen takeover?

By Elise Rappoport - Posted on 12 August 2011

Signing up for Ad-Tech London this September I came across a perfect illustration of how lead generation continues to influence ever more areas of modern marketing. more>

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What is Lead Quality?

By Justin Rees - Posted on 10 August 2011

Whether you are buying media to generate leads or buying leads to generate sales, the metric of success is return on investment. As long as you meet your campaign objectives is there any need to discuss the more abstract concept of lead quality? more>

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Who are these people?

By Elise Rappoport - Posted on 14 July 2011

Often, when I’m demonstrating the range of media available for Lead Gen campaigns to a prospective client, in particular the co-registration forms on some websites, the client will lean back in their chair with a quizzical look on their face and ask “Who on earth are these people?” more>

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Creative: A Recipe for Success

By Stuart Coe - Posted on 20 June 2011

So everyone’s a designer, the question is though, who are you designing for and what do you want to achieve. I’m sure everyone has heard that a thousand times, and the reason is because it’s true. more>

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5 Lead Gen Top Tips for Advertisers

By Justin Rees - Posted on 23 May 2011

Online lead generation can be an incredibly powerful tool for advertisers to fuel their sales pipelines but just “buying leads” won’t guarantee a Return on Investment (ROI). more>

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Facebook ‘threatens permissions’

By Trine Buus - Posted on 11 May 2011

Unclear request-for-permission rules on social media platforms like Facebook are rapidly transforming the way users allow companies access to their data. This is game changing if you're looking to acquire new customers on the web. more>

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The Rise of the Reg Wall

By Elise Rappoport - Posted on 19 April 2011

A new term is sweeping through affiliates and publisher land recently. There has been much hype surrounding the Times Pay-Wall with other major newspaper content brands already queuing up similar paid content walls. more>

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