Blogs about Best Practice

Outsourcing Lead Generation

By Elise Rappoport - Posted on 1 March 2012

According to research, 31% of professional services firms contract outside help for at least part of their online marketing efforts. Additionally, 66% of firms plan on increasing their online marketing spending within the next year. more>

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Not Generating Leads?

By Elise Rappoport - Posted on 17 February 2012

Attracting lots of untargeted web traffic that doesn’t convert to leads… or at least not at the rate you want it to? We’ve all been there. In fact, you may be surprised to find out that lead generation is one of the major challenges technology companies we’ve worked with have had to overcome. more>

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What Galileo Can Teach Marketers About Lead Generation

By Elise Rappoport - Posted on 11 January 2012

Inspired by Galileo (the father of modern science), here are five lead generation experimentation ideas for your B2B marketing. more>

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10 steps to OLG heaven?

By Elise Rappoport - Posted on 24 November 2011

From Amit Kotecha, Senior Programme Executive, IAB and Richard Pollin, Head of Lead Generation, Unanimis. more>

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Turn Your Blog into a Lead Machine

By Elise Rappoport - Posted on 13 September 2011

Sometimes when I hear companies talking about creating a "machine" for their lead-generation efforts, I think about Dr. Seuss. Specifically, I think about all the fantastical and imaginative machines he created in his 46 children's books--like the Super-Axe-Hacker, the Utterly Sputter and (my favorite) the Eight-Nozzled Elephant-Toted Boom Blitz, a mighty machine that rapidly fires explosive sour-cherry stones more>

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Hey, what’s going on?

By Trine Buus - Posted on 16 August 2011

This month the upcoming agenda for the IAB Lead Gen Council includes details of our open discussion events, our stance on the ongoing Cookie debate and we release new market research... more>

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Why Lead Generation Offers Matter

By Elise Rappoport - Posted on 27 July 2011

When it comes to marketing effectiveness, a relevant, targeted offer to the right prospect can be the most important part of lead generation. more>

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Creative: A Recipe for Success

By Stuart Coe - Posted on 20 June 2011

So everyone’s a designer, the question is though, who are you designing for and what do you want to achieve. I’m sure everyone has heard that a thousand times, and the reason is because it’s true. more>

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5 Lead Gen Top Tips for Advertisers

By Justin Rees - Posted on 23 May 2011

Online lead generation can be an incredibly powerful tool for advertisers to fuel their sales pipelines but just “buying leads” won’t guarantee a Return on Investment (ROI). more>

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Facebook ‘threatens permissions’

By Trine Buus - Posted on 11 May 2011

Unclear request-for-permission rules on social media platforms like Facebook are rapidly transforming the way users allow companies access to their data. This is game changing if you're looking to acquire new customers on the web. more>

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Cookies? Tasty or tart?

By Mark Roy - Posted on 20 April 2011

It is an accepted fact that each Euro member state interprets the central legislation in their own way however, the somewhat protectionist position being taken by both UK Parliament and the ICO is in my view counter productive to relationships with consumers. more>

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