Blogs about Brand

Six Flavours of Lead Nurturing to Cap Off the Summer

By Elise Rappoport - Posted on 10 August 2011

How do you manage your interactions with customers and prospects after the initial touch? Here are six types of nurturing programs you can use to advance your customers and prospects to the next stage. more>

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The Good, The Bad and The Ugly

By Elise Rappoport - Posted on 27 April 2011

There seems to be some confusion in the online lead gen. community regarding the best way to use incentives to drive traffic to a website or lead gen. advert. In an ideal world consumers would visit your site or click your ad because they love your brand and want to buy your products... more>

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