Blogs about Campaign Planning

Software Can Deliver Leads

By Elise Rappoport - Posted on 8 March 2012

The one positive undeniable fact that each and every networking marketing expert is aware of is that prospective customers will be the most crucial part of a small business, but we want prospective customers that will turn a profit. more>

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Not Generating Leads?

By Elise Rappoport - Posted on 17 February 2012

Attracting lots of untargeted web traffic that doesn’t convert to leads… or at least not at the rate you want it to? We’ve all been there. In fact, you may be surprised to find out that lead generation is one of the major challenges technology companies we’ve worked with have had to overcome. more>

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Too Much Choice? Being Creative… Effectively

By Stuart Coe - Posted on 29 September 2011

Why are a lot of good ideas together, not as good as one good idea? And how can a designer feel free to expand their creaitivity while narrowing the focus? more>

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Six Flavours of Lead Nurturing to Cap Off the Summer

By Elise Rappoport - Posted on 10 August 2011

How do you manage your interactions with customers and prospects after the initial touch? Here are six types of nurturing programs you can use to advance your customers and prospects to the next stage. more>

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What is Lead Quality?

By Justin Rees - Posted on 10 August 2011

Whether you are buying media to generate leads or buying leads to generate sales, the metric of success is return on investment. As long as you meet your campaign objectives is there any need to discuss the more abstract concept of lead quality? more>

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10 Steps to Use Social Media for B2B Lead Generation

By Elise Rappoport - Posted on 2 August 2011

Generating leads is what B2B marketing is all about. Luckily, social marketing has demonstrated measurable power in support of that goal and many B2B marketers use it that way. Is it possible to get more leads without blatant self-promotion or ruining your online reputation? more>

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Why Lead Generation Offers Matter

By Elise Rappoport - Posted on 27 July 2011

When it comes to marketing effectiveness, a relevant, targeted offer to the right prospect can be the most important part of lead generation. more>

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Creative: A Recipe for Success

By Stuart Coe - Posted on 20 June 2011

So everyone’s a designer, the question is though, who are you designing for and what do you want to achieve. I’m sure everyone has heard that a thousand times, and the reason is because it’s true. more>

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5 Lead Gen Top Tips for Advertisers

By Justin Rees - Posted on 23 May 2011

Online lead generation can be an incredibly powerful tool for advertisers to fuel their sales pipelines but just “buying leads” won’t guarantee a Return on Investment (ROI). more>

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Lead Gen Gets ‘the nod’

By Peter Gowrie-Smith - Posted on 19 May 2011

Here at Magnetise we've ploughed years of R&D into developing our proprietary technology platform. We took a view early on that devoting resource to this, rather than early sales, would give us the strongest foundation and our clients the best possible solution in the long term. more>

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