Blogs about Social Media
LinkedIn Beats Twitter and Facebook In Lead Generation
By Elise Rappoport - Posted on 30 March 2012
LinkedIn, compared to Facebook and Twitter, is 277% more effective than the two social media giants when it comes to generating marketing leads, according to recent reports. more>
Blogging for Leads
By Elise Rappoport - Posted on 13 January 2012
In the early days blogs were looked upon as silly, however early adopters learned to turn them into tools for search engine marketing. Now though, blogs have become much more. more>
Customer Loyalty Through Demand & Lead Generation
By Elise Rappoport - Posted on 4 January 2012
Both demand and lead generation tactics are designed to increase awareness and sales, thus boosting the company’s profitability. more>
Turn Your Blog into a Lead Machine
By Elise Rappoport - Posted on 13 September 2011
Sometimes when I hear companies talking about creating a "machine" for their lead-generation efforts, I think about Dr. Seuss. Specifically, I think about all the fantastical and imaginative machines he created in his 46 children's books--like the Super-Axe-Hacker, the Utterly Sputter and (my favorite) the Eight-Nozzled Elephant-Toted Boom Blitz, a mighty machine that rapidly fires explosive sour-cherry stones more>
10 Steps to Use Social Media for B2B Lead Generation
By Elise Rappoport - Posted on 2 August 2011
Generating leads is what B2B marketing is all about. Luckily, social marketing has demonstrated measurable power in support of that goal and many B2B marketers use it that way. Is it possible to get more leads without blatant self-promotion or ruining your online reputation? more>
Consumer Privacy - Lead Gen Killer?
By Elise Rappoport - Posted on 6 July 2011
The UK appears to be buckling under the relentless strain of the heavy media coverage of consumer privacy these days. From super-injuncted kiss and tell stories and phone hacking scandals to Facebook's bizzare idea's on acceptable use of consumer data. more>
Facebook ‘threatens permissions’
By Trine Buus - Posted on 11 May 2011
Unclear request-for-permission rules on social media platforms like Facebook are rapidly transforming the way users allow companies access to their data. This is game changing if you're looking to acquire new customers on the web. more>
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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