Blogs

Lead Gen Gets ‘the nod’

By Peter Gowrie-Smith - Posted on 19 May 2011

Here at Magnetise we've ploughed years of R&D into developing our proprietary technology platform. We took a view early on that devoting resource to this, rather than early sales, would give us the strongest foundation and our clients the best possible solution in the long term.

2011 is the year that this strategy is starting to really pay dividends, with the news that our Lead Intelligence management and analytics platform is a finalist in both the Marketing Week Engage Awards and New Media Age Effectiveness Awards for the superb Dennis subscription acquisition campaign managed and optimised using our technology.

While this is of course fantastic vindication for the platform and the team behind it, as well as the brilliant campaigns run by our clients, we feel it has a rather more important purpose. Lead generation technology being not only recognised but applauded by the most senior trade publications and awards in the marketing space signals a long overdue step-change in how lead generation is viewed and reviewed by the marketing industry as a whole.

Done well, lead generation fuels a sales pipeline like no other marketing technique can; done badly it damages brands, eats budget and delivers useless, low value leads from prospects who seldom give brands their custom. The exacting work we do with our clients elevates people's understanding of what lead generation can deliver and we are passionate about supporting its acceptance and adoption by all marketers.

We're really pleased to have been invited to be a part of this new Lead Marketing Network initiative and are looking forward to working alongside the other contributors to share our stories, successes and ideas for the industry as a whole.

0 comments | Subjects: Technology, Lead Generation, Strategy, Campaign Planning, lead intelligence