Featured articles from August 2011
Brand Focus: Eaga
By Elise Rappoport - Posted on 30 August 2011
Taking lead generation one stage further: Yashin Sarnaik, Product Manager for Eaga (now Carillion Energy Services), describes the importance of Lead Marketing in their customer acquisition campaigns. more>
0 comments | Subjects: Brand, Case Study, Lead Generation, Campaign Planning
How to Reward Affiliates Based on Value
By Elise Rappoport - Posted on 24 August 2011
How can advertisers assess the value driven by individual affiliates and reward them based on their traffic? Helen Southgate, the chair of the IAB Affiliate Marketing Council discussed the myths associated with attribution within the affiliate channel. more>
0 comments | Subjects: Consumer Behaviour, affiliates, Incentivisation
The B2B marketing funnel: From lead generation to sale
By Elise Rappoport - Posted on 23 August 2011
Companies may have set up marketing strategies using technology such as email marketing and direct mail, but a recent survey revealed that a significant number have not yet identified the components in their marketing funnel. more>
0 comments | Subjects: B2B, Lead Generation, Lead Volume, Lead Qualification, Lead Nurturing
Closed Loop Marketing, Generating the Best Leads
By Elise Rappoport - Posted on 16 August 2011
It is certainly one of the latest marketing automation and CRM buzz words. It graces many a glossy sales brochure. But, execution seems to fall short in most cases. more>
0 comments | Subjects: Lead Generation, Best Practice, Campaign Planning
Lead Scoring: What’s Hot and What’s Not
By Elise Rappoport - Posted on 10 August 2011
When we say a lead is "hot," what do we mean? It's kind of a subjective description, isn't it? Exactly when is a lead "cooked" enough to go to sales? more>
0 comments | Subjects: Lead Generation, Lead Scoring, Strategy, Consumer Behaviour
Affiliate Marketing Industry Growing Fast Despite Economic Downturn
By Elise Rappoport - Posted on 2 August 2011
Affiliate and performance based branding has seen enormous growth year after year. The affiliate performance based marketing model has numerous advantages that are only yet being understood by brands. more>
0 comments | Subjects: Strategy, Advertising, Social Media, Affiliate Marketing
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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