Featured articles from September 2011
Till Death Do Us Part: Expectation Management for Lead Buyers and Suppliers
By Albina Zhakan - Posted on 30 September 2011
Albina Zhakan, Media Planner/Buyer at Funnel Lead Marketing, introduces the first of two articles aimed at helping advertisers and lead suppliers to manage their relationship and mitigate campaign risks. more>
2 comments | Subjects: Media Planning, Lead Generation, Lead Quality, Validation
Create an ‘Engagement Zone’ to increase lead capture rates
By Elise Rappoport - Posted on 29 September 2011
Organisations are employing a variety of digital sales and marketing tools, channels, content and practices to generate awareness and traffic to their web assets, but the percentage of that traffic converted to contacts, prospects, leads and actual business is woeful. more>
0 comments | Subjects: Lead Generation, Strategy, Marketing Funnel, Lead Engagement
Wham Bam to Lifetime Value
By Elise Rappoport - Posted on 14 September 2011
The fact that Lead Generation has become a channel in its own right in recent years and is delivering excellent results for sectors like Utilities, Financial Services and Leisure is testament to how far our view of lead management has changed in the last decade. more>
0 comments | Subjects: Lead Generation, PPC, Campaign Planning, Customer Engagement
Affiliate Marketing Mishaps
By Elise Rappoport - Posted on 6 September 2011
Affiliate Marketing is based on trial and error and given that errors can also mean the loss of big bucks, affiliates need to steer clear of some key, but common, mistakes. When the inevitable occurs, a quick remedy can prevent additional losses. more>
0 comments | Subjects: Strategy, affiliates, Best Practice
What’s wrong with winning an iPad?
By Trine Buus - Posted on 5 September 2011
Trine Buus, chair of the IAB Online Lead Generation Council and International Product Developer at AdPepper, tackles the thorny issue of incentivised lead generation. more>
0 comments | Subjects: Lead Generation, Incentivisation, IAB UK
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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