Featured articles from November 2011
Mobile and Video are ‘Top Ad Platforms’
By Elise Rappoport - Posted on 24 November 2011
Digital media agencies may be influenced to invest further resources in mobile and video advertising, as new research suggests that they are the two most significant marketing platforms in the UK. more>
0 comments | Subjects: Video, Mobile, Advertising
Affiliate Marketing Study Reveals Key Trends
By Elise Rappoport - Posted on 24 November 2011
UK-based affiliates were asked for their views and opinions to reveal how affiliate marketing is performing and where it is going. more>
0 comments | Subjects: affiliates, Trends, DMA
Lead Generation Losing Out to Social Media? Not So Much
By Elise Rappoport - Posted on 17 November 2011
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo, sheds insight on the relative budget marketing organisations are investing in areas such as lead nurturing, social media, and lead generation. more>
0 comments | Subjects: Lead Generation, Social Media, Marketing Budgets, Opinion
20 Lead Generation Tips: Part Two
By Justin Rees - Posted on 8 November 2011
As part of the panel we were tasked to come up with a series of lead generation tips for the audience and myself, Andy Purbrick from Dennis Publishing and Sean Sewell from Performance Horizon Group put our heads together to come up with a top 20. Last week we covered the first 10 lead generation tips, and this week we bring you tips 11 to 20. more>
0 comments | Subjects: Lead Generation, Best Practice, IAB UK
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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