Featured articles from December 2011

IAB Research Proves Lead Generation is Growing but Misunderstood

By Elise Rappoport - Posted on 8 December 2011

New research from the IAB has revealed a lack of understanding among marketers about the definition of lead generation and how to deploy it, despite more budget being allocated in 2012. more>

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SEO v PPC: Which is best for Lead Generation?

By Elise Rappoport - Posted on 2 December 2011

Fifty-three percent of B2B and B2C marketing professionals included in a recent survey said SEO campaigns are the greatest driver of lead generation, more>

0 comments  |  Subjects: Lead Generation, Search Marketing, Strategy

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Julian Barkes

Julian Barkes - Head of Marketing & Partnerships at Dianomi

Peter Gowrie-Smith

Peter Gowrie-Smith - Managing Director at Magnetise Group

Tony Gutierrez

Tony Gutierrez - MD at Fusion Response Marketing Ltd

Stuart Coe

Stuart Coe - Creative Director at Tiga Communications

Elise Rappoport

Elise Rappoport - Editor at Lead Marketing Network

Mark Roy

Mark Roy - Chairman at The DMA Data Council

Justin Rees

Justin Rees - Lead Marketing Specialist at

Trine Buus

Trine Buus - Chair at The IAB Lead Generation Council

Justin Thomas

Justin Thomas - Managing Director at TTH Media

Albina Zhakan

Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing

 

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