Featured articles about Advertising
Mobile and Video are ‘Top Ad Platforms’
By Elise Rappoport - Posted on 24 November 2011
Digital media agencies may be influenced to invest further resources in mobile and video advertising, as new research suggests that they are the two most significant marketing platforms in the UK. more>
Affiliate Marketing Industry Growing Fast Despite Economic Downturn
By Elise Rappoport - Posted on 2 August 2011
Affiliate and performance based branding has seen enormous growth year after year. The affiliate performance based marketing model has numerous advantages that are only yet being understood by brands. more>
Demand Generation: Data versus Creativity
By Elise Rappoport - Posted on 29 June 2011
Does data or creative distinguish the best of today’s B2B campaigns or – like Leonardo da Vinci demonstrated – does true genius emerge from combining art and science? more>
How to Launch a Successful Web-based Promotion
By Elise Rappoport - Posted on 28 June 2011
There are a lot of pieces to a successful web-based promotion, and most of them you only learn by messing them up first-hand. I thought I’d save you all some time (and money) by sharing the lessons I’ve learned over years of pushing out web-based promotions. more>
Google’s vision for display is sure to lure publishers
By Elise Rappoport - Posted on 16 June 2011
Google’s acquisition of Admeld isn’t just validation that real-time bidding is where the display ad market is headed, it’s the start of the consolidation of a complex ecosystem. more>
How to Combat Digital Bandits the OLG Way
By Elise Rappoport - Posted on 27 April 2011
Digital fraud has many guises and is now prevalent in almost every aspect of digital media these days including online advertising. So, how does online lead generation (OLG) fare in this and how can we take the necessary precautions to protect consumers and our industry as a whole? more>
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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