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IAB Debate - If you can’t measure the results don’t buy leads?
By Justin Rees - Posted on 6 July 2011
Online lead generation is one of the most effective forms of performance based marketing and offers advertisers a simple way to generate prospective customers whether through a premium journey for a high value finance product or a simple newsletter registration for a travel offer. more>
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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