Featured articles about Best Practice

Technology Gives Performance Marketers the Edge

By Elise Rappoport - Posted on 30 March 2012

Easy access to accurate product-level information is essential to allow effective targeting and drive incremental sales in new channels. more>

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Performance Marketing Predictions

By Elise Rappoport - Posted on 22 March 2012

2012 is a pivotal year for the performance marketing industry and there are many reasons to be optimistic. Here are the top 10 predictions. more>

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Lead Generation Success Metrics

By Elise Rappoport - Posted on 22 March 2012

Technology capabilities provide a tremendous depth of click details on response and conversion rates. It's easy to get lost in a blur of data and miss the big picture, but try following these metrics. more>

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Weird Science? The Winning Formula for Sustainable Lead Generation: Part One

By Elise Rappoport - Posted on 24 February 2012

How do you ensure you hit the leads goal every month, instead of experiencing intermittent (and often random) success? There is a formula for success which will help you in achieving your leads goal. more>

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32 Resolutions to Prepare For Your 2012 B2B Lead Generation Programme

By Elise Rappoport - Posted on 5 January 2012

A list of approaches as preparation for improving your inbound marketing and lead generation tasks for 2012 and beyond. more>

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20 Lead Generation Tips: Part Two

By Justin Rees - Posted on 8 November 2011

As part of the panel we were tasked to come up with a series of lead generation tips for the audience and myself, Andy Purbrick from Dennis Publishing and Sean Sewell from Performance Horizon Group put our heads together to come up with a top 20. Last week we covered the first 10 lead generation tips, and this week we bring you tips 11 to 20. more>

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20 Lead Generation Tips: Part One

By Justin Rees - Posted on 31 October 2011

The title of this post could have been 100 lead generation tips, but with the help of a few other lead generation experts I have managed to narrow the list down to the top 20 most important. more>

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Affiliate Marketing Mishaps

By Elise Rappoport - Posted on 6 September 2011

Affiliate Marketing is based on trial and error and given that errors can also mean the loss of big bucks, affiliates need to steer clear of some key, but common, mistakes. When the inevitable occurs, a quick remedy can prevent additional losses. more>

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Closed Loop Marketing, Generating the Best Leads

By Elise Rappoport - Posted on 16 August 2011

It is certainly one of the latest marketing automation and CRM buzz words. It graces many a glossy sales brochure. But, execution seems to fall short in most cases. more>

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How to Launch a Successful Web-based Promotion

By Elise Rappoport - Posted on 28 June 2011

There are a lot of pieces to a successful web-based promotion, and most of them you only learn by messing them up first-hand. I thought I’d save you all some time (and money) by sharing the lessons I’ve learned over years of pushing out web-based promotions. more>

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How to Combat Digital Bandits the OLG Way

By Elise Rappoport - Posted on 27 April 2011

Digital fraud has many guises and is now prevalent in almost every aspect of digital media these days including online advertising. So, how does online lead generation (OLG) fare in this and how can we take the necessary precautions to protect consumers and our industry as a whole? more>

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