Featured articles about Consumer Behaviour
How to Reward Affiliates Based on Value
By Elise Rappoport - Posted on 24 August 2011
How can advertisers assess the value driven by individual affiliates and reward them based on their traffic? Helen Southgate, the chair of the IAB Affiliate Marketing Council discussed the myths associated with attribution within the affiliate channel. more>
Lead Scoring: What’s Hot and What’s Not
By Elise Rappoport - Posted on 10 August 2011
When we say a lead is "hot," what do we mean? It's kind of a subjective description, isn't it? Exactly when is a lead "cooked" enough to go to sales? more>
The Link Between Lead Nurturing and Buyer Experience Marketing
By Elise Rappoport - Posted on 20 May 2011
The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years. One approach whose value is on the rise is that of Lead Nurturing. more>
Need for speed
By Elise Rappoport - Posted on 27 April 2011
The importance of real time conversion. You may have a winning combination of creative execution, strong product, a great offer and your ad could be in exactly the right place for your target audience, but if you fail to follow up on the leads you generate promptly, your efforts are being wasted. more>
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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