Featured articles about Data

Demand Generation: Data versus Creativity

By Elise Rappoport - Posted on 29 June 2011

Does data or creative distinguish the best of today’s B2B campaigns or – like Leonardo da Vinci demonstrated – does true genius emerge from combining art and science? more>

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How to Combat Digital Bandits the OLG Way

By Elise Rappoport - Posted on 27 April 2011

Digital fraud has many guises and is now prevalent in almost every aspect of digital media these days including online advertising. So, how does online lead generation (OLG) fare in this and how can we take the necessary precautions to protect consumers and our industry as a whole? more>

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Julian Barkes

Julian Barkes - Head of Marketing & Partnerships at Dianomi

Peter Gowrie-Smith

Peter Gowrie-Smith - Managing Director at Magnetise Group

Tony Gutierrez

Tony Gutierrez - MD at Fusion Response Marketing Ltd

Stuart Coe

Stuart Coe - Creative Director at Tiga Communications

Elise Rappoport

Elise Rappoport - Editor at Lead Marketing Network

Mark Roy

Mark Roy - Chairman at The DMA Data Council

Justin Rees

Justin Rees - Lead Marketing Specialist at

Trine Buus

Trine Buus - Chair at The IAB Lead Generation Council

Justin Thomas

Justin Thomas - Managing Director at TTH Media

Albina Zhakan

Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing

 

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