Featured articles about Incentivisation
How to Implement a Successful Lead Generation Campaign
By Elise Rappoport - Posted on 13 January 2012
Building a good list of leads can be quite a challenge and at times, can become a tedious task. So how exactly can you operate a lead generation campaign so that it achieves maximum success? more>
What’s wrong with winning an iPad?
By Trine Buus - Posted on 5 September 2011
Trine Buus, chair of the IAB Online Lead Generation Council and International Product Developer at AdPepper, tackles the thorny issue of incentivised lead generation. more>
How to Reward Affiliates Based on Value
By Elise Rappoport - Posted on 24 August 2011
How can advertisers assess the value driven by individual affiliates and reward them based on their traffic? Helen Southgate, the chair of the IAB Affiliate Marketing Council discussed the myths associated with attribution within the affiliate channel. more>
How to Launch a Successful Web-based Promotion
By Elise Rappoport - Posted on 28 June 2011
There are a lot of pieces to a successful web-based promotion, and most of them you only learn by messing them up first-hand. I thought I’d save you all some time (and money) by sharing the lessons I’ve learned over years of pushing out web-based promotions. more>
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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