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Create an ‘Engagement Zone’ to increase lead capture rates
By Elise Rappoport - Posted on 29 September 2011
Organisations are employing a variety of digital sales and marketing tools, channels, content and practices to generate awareness and traffic to their web assets, but the percentage of that traffic converted to contacts, prospects, leads and actual business is woeful. more>
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
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Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
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Trine Buus - Chair at The IAB Lead Generation Council
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Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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