Featured articles about Opinion
Lead Generation or Demand Generation? It’s All Just Content Marketing!
By Elise Rappoport - Posted on 24 February 2012
Too often we think about how to capture people in our nets instead of helping them along their buying journey. It's got me to thinking that we need a new term to describe the whole process, so instead of lead generation or demand generation, content marketing might be the term to use. more>
Lead Generation Losing Out to Social Media? Not So Much
By Elise Rappoport - Posted on 17 November 2011
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo, sheds insight on the relative budget marketing organisations are investing in areas such as lead nurturing, social media, and lead generation. more>
Google’s vision for display is sure to lure publishers
By Elise Rappoport - Posted on 16 June 2011
Google’s acquisition of Admeld isn’t just validation that real-time bidding is where the display ad market is headed, it’s the start of the consolidation of a complex ecosystem. more>
The Link Between Lead Nurturing and Buyer Experience Marketing
By Elise Rappoport - Posted on 20 May 2011
The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years. One approach whose value is on the rise is that of Lead Nurturing. more>
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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