Featured articles about Performance Marketing
Technology Gives Performance Marketers the Edge
By Elise Rappoport - Posted on 30 March 2012
Easy access to accurate product-level information is essential to allow effective targeting and drive incremental sales in new channels. more>
Performance Marketing Predictions
By Elise Rappoport - Posted on 22 March 2012
2012 is a pivotal year for the performance marketing industry and there are many reasons to be optimistic. Here are the top 10 predictions. more>
Facebook Timeline for Performance Marketing
By Elise Rappoport - Posted on 1 March 2012
A major announcement from Facebook is going to have significant impact on how marketers utilize the Web's largest social network. The new timeline feature has migrated to brand pages, which will change the design of the pages to highlight the most important content and organise the rest chronologically more>
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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