Featured articles about Research
Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey
By Elise Rappoport - Posted on 17 February 2012
Here are the findings of the Chief Marketer 2012 Prospecting survey, fielded in Novemeber and December 2011 to 833 responding marketing professionals in B2B and B2C marketing. more>
Content marketing becomes lead generation focus
By Elise Rappoport - Posted on 13 July 2011
In an effort to acquire more leads and build better brand recognition, many companies are increasing investments in the content marketing, a survey suggests. more>
Filter by author
Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
Popular topics
- Opinion
- Lead Marketing
- Campaign Planning
- Consumer Behaviour
- Lead Generation
- Strategy
- Fraud
- Data
- Advertising
- Incentivisation
- Brand
- Social Media
- Best Practice
- Case Study
- Financial Services
- Technology
- Industry Movers
- affiliates
- publishers
- Lead Nurturing
- Pay Per Click
- Validation
- Lead Validation
- Creative
- B2B
- Video
- IAB UK
- Lead Tracking
- Analysis
- Response Rates
- Content Marketing
- B2C
- Research
- Affiliate Marketing
- Lead Quality
- Lead Scoring
- Lead Volume
- Lead Qualification
- Performance Marketing
- PPC
- Customer Engagement
- Marketing Funnel
- Lead Engagement
- Media Planning
- Cost Per Acquisition CPA
- Email Marketing
- Marketing Budget
- Marketing Budgets
- Trends
- DMA
- Mobile
- Search Marketing
- Demand Generation
- Reporting
- Planning Buying
- Content
