Featured articles about Social Media
Facebook Timeline for Performance Marketing
By Elise Rappoport - Posted on 1 March 2012
A major announcement from Facebook is going to have significant impact on how marketers utilize the Web's largest social network. The new timeline feature has migrated to brand pages, which will change the design of the pages to highlight the most important content and organise the rest chronologically more>
Look Beyond Google
By Elise Rappoport - Posted on 2 February 2012
In a recent survey the majority of marketers named their biggest marketing challenge as generating high quality leads. Tight budgets and a need to show quick ROI certainly add to the quandary. Why can lead generation be so problematic? A couple of factors come to mind... more>
Metrics to Change Lead Generation on Facebook
By Elise Rappoport - Posted on 25 January 2012
For decades lead generation and lead management experienced very few significant changes, but now the field is constantly influx thanks to social networks that have thrown a wrench into many lead generation strategies. more>
Lead Generation Losing Out to Social Media? Not So Much
By Elise Rappoport - Posted on 17 November 2011
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo, sheds insight on the relative budget marketing organisations are investing in areas such as lead nurturing, social media, and lead generation. more>
Affiliate Marketing Industry Growing Fast Despite Economic Downturn
By Elise Rappoport - Posted on 2 August 2011
Affiliate and performance based branding has seen enormous growth year after year. The affiliate performance based marketing model has numerous advantages that are only yet being understood by brands. more>
Social Media Emerging Factor in Lead Generation
By Elise Rappoport - Posted on 27 July 2011
There has been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge. more>
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Julian Barkes - Head of Marketing & Partnerships at Dianomi
Peter Gowrie-Smith - Managing Director at Magnetise Group
Tony Gutierrez - MD at Fusion Response Marketing Ltd
Stuart Coe - Creative Director at Tiga Communications
Elise Rappoport - Editor at Lead Marketing Network
Mark Roy - Chairman at The DMA Data Council
Justin Rees - Lead Marketing Specialist at
Trine Buus - Chair at The IAB Lead Generation Council
Justin Thomas - Managing Director at TTH Media
Albina Zhakan - Strategic Account Manager at Funnel Lead Marketing
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