Featured articles about Strategy

You Can Have Your Cake and Online Lead Generation Too!

By Elise Rappoport - Posted on 19 January 2012

Online lead generation really is a fantastic thing once you figure out how to get sales opportunities. After that, the rest is obviously gravy on your mashed potatoes. more>

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Time to Get Serious About Your Lead Generation Activities

By Elise Rappoport - Posted on 18 January 2012

Very few organisations have a formal plan, strategy or methodology in place to manage leads. Is it time to change this? more>

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How to Implement a Successful Lead Generation Campaign

By Elise Rappoport - Posted on 13 January 2012

Building a good list of leads can be quite a challenge and at times, can become a tedious task. So how exactly can you operate a lead generation campaign so that it achieves maximum success? more>

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32 Resolutions to Prepare For Your 2012 B2B Lead Generation Programme

By Elise Rappoport - Posted on 5 January 2012

A list of approaches as preparation for improving your inbound marketing and lead generation tasks for 2012 and beyond. more>

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SEO v PPC: Which is best for Lead Generation?

By Elise Rappoport - Posted on 2 December 2011

Fifty-three percent of B2B and B2C marketing professionals included in a recent survey said SEO campaigns are the greatest driver of lead generation, more>

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Lead Generation Budgets: Marketers Sharpen Their Pencils

By Elise Rappoport - Posted on 26 October 2011

It's budgeting time! Marketers are sitting down to determine where their organisations will invest...marketers are being held accountable to results, and their budgets depend on that. more>

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Create an ‘Engagement Zone’ to increase lead capture rates

By Elise Rappoport - Posted on 29 September 2011

Organisations are employing a variety of digital sales and marketing tools, channels, content and practices to generate awareness and traffic to their web assets, but the percentage of that traffic converted to contacts, prospects, leads and actual business is woeful. more>

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Affiliate Marketing Mishaps

By Elise Rappoport - Posted on 6 September 2011

Affiliate Marketing is based on trial and error and given that errors can also mean the loss of big bucks, affiliates need to steer clear of some key, but common, mistakes. When the inevitable occurs, a quick remedy can prevent additional losses. more>

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Lead Scoring: What’s Hot and What’s Not

By Elise Rappoport - Posted on 10 August 2011

When we say a lead is "hot," what do we mean? It's kind of a subjective description, isn't it? Exactly when is a lead "cooked" enough to go to sales? more>

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Affiliate Marketing Industry Growing Fast Despite Economic Downturn

By Elise Rappoport - Posted on 2 August 2011

Affiliate and performance based branding has seen enormous growth year after year. The affiliate performance based marketing model has numerous advantages that are only yet being understood by brands. more>

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Social Media Emerging Factor in Lead Generation

By Elise Rappoport - Posted on 27 July 2011

There has been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge. more>

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Build Lead Personas for Better Lead Nurturing

By Elise Rappoport - Posted on 19 July 2011

Many lead nurturing programs fail to deliver the desired results, so what is it that really differentiates a lead nurturing activity from your regular email marketing activity? more>

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Content marketing becomes lead generation focus

By Elise Rappoport - Posted on 13 July 2011

In an effort to acquire more leads and build better brand recognition, many companies are increasing investments in the content marketing, a survey suggests. more>

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IAB Debate - If you can’t measure the results don’t buy leads?

By Justin Rees - Posted on 6 July 2011

Online lead generation is one of the most effective forms of performance based marketing and offers advertisers a simple way to generate prospective customers whether through a premium journey for a high value finance product or a simple newsletter registration for a travel offer. more>

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Brand Focus: The Motley Fool

By Elise Rappoport - Posted on 29 June 2011

Stuart Brann, Direct Response Marketing Manager at The Motley Fool, describes the importance of Lead Marketing in their customer acquisition campaigns. more>

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The Link Between Lead Nurturing and Buyer Experience Marketing

By Elise Rappoport - Posted on 20 May 2011

The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years. One approach whose value is on the rise is that of Lead Nurturing. more>

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How to Combat Digital Bandits the OLG Way

By Elise Rappoport - Posted on 27 April 2011

Digital fraud has many guises and is now prevalent in almost every aspect of digital media these days including online advertising. So, how does online lead generation (OLG) fare in this and how can we take the necessary precautions to protect consumers and our industry as a whole? more>

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